Professionals in handcrafted boots
More than 100 years of experience define us as authentic masters in the manufacture of handmade boots in Mallorca. These are some of the most important moments in our history, those that have made us who we are and the reasons why we have come so far.
We open our historic factory in Mallorca, where we begin to make boots by hand with work, love and delicacy to get a high quality product. Our great adventure starts.
We cross the ocean
Tony Mora opens borders and starts manufacturing boots for customers in America. Territory where the cowboy tradition is born, which makes our boots a more desired and demanded product in that area.
Expansion in Europe
The leading luxury stores in Europe offer Tony Mora boots among their fashion collections. They become the perfect complement for the dresses of the most exclusive brands in the world.
We conquer the public
The brand is consolidated at the “Love Brand” level due to the fashion that has emerged throughout Europe. The number of fans of the brand that seeks perfection in their boots and boasts of wearing Tony Mora grows.
We jump to the catwalks
We succeed in the most important catwalks in the world where great designers combine their clothes with Tony Mora boots. We begin to be part of the most exclusive fashion world and we’re already recognized as one of the great brands of boots.
First store in the US
Tony Mora embarks on the adventure and opens his first store in New York, brushing shoulders with the rest of the world’s great brands in Times Square and offering quality boots in one of the largest cities in the world, where millions of people pass each year.
We enter the digital world
We take the next logical step in our company and create our first website, betting on online sales to reach all parts of the world, as there is demand for our products in every corner of the planet.
Design your own boots
People are looking for exclusivity, so we start offering the possibility of creating custom boots for our customers. They choose the materials, the design, size, details, colors and finishes. This way they get unique boots that nobody else can have.
Expansion in Mallorca
We open our store in Calonge, Santanyí, as we believe it’s necessary to reach more people at street level, beyond the store we have in our factory in Alaró. Now it’s a basic pillar of our company and one of the most important sales centers.
We keep growing
After the success of our previous store, we opened another one in Puerto de Andratx, a spectacular area of the island. This way, we expand in Mallorca, our home, but without losing sight of the rest of the world.
Overcoming any obstacle
In such a difficult year as this, we have opened our spectacular and modern store, located in the beautiful area of Santanyí, a town in the south of Mallorca full of tradition and art that is well worth visiting.
Also, together with the design and digital marketing studio Stay Creative, we have expanded and improved our website to reach all corners of the world.
Looking at the future
This year will be important for Tony Mora, as we will open our first store in Vienna, thus expanding our presence in Europe. This is only the beginning of what is to come, as we have many plans that we will announce in the future.