Private Access: Limited editions and special discounts
Tony Mora does not do sales. We create art. But occasionally, we open our archive or release limited editions for our most loyal customers.
We do not do sales. We protect the legacy.
At Tony Mora, each pair of boots is a piece of handcrafted engineering, hand-stitched in Mallorca using the GoodYear Welted method. Our footwear does not expire; it improves with time.
Out of respect for our artisans and the quality of our leathers, we do not participate in fast fashion or permanent mass discounts. However, we believe in rewarding loyalty.
We created The Private Reserve for those who understand the difference between price and value.
What you get when you join The Private Reserve
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Early Access: Be the first to enter our annual events (Black Friday, Summer Archive). Secure your size 48 hours before we open to the general public.
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The Archive Sale: Exclusive access to discontinued models, last sizes and collectible pieces at special prices. Unique opportunities that are not published on the main website.
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Made to Order launches: Priority to reserve new collections and limited editions of exotic leathers before they sell out.
¿Buscas un Outlet de Tony Mora?
What other brands call an “Outlet” or clearance sale, at Tony Mora we call The Private Reserve.
We do not have a permanent sale area open to the public. We prefer to preserve our legacy by offering our last sizes, prototypes and archive models exclusively to members of this list. If you are looking for authentic Tony Mora quality at a special price, this is the only official channel to get it.
