Private access: Black Friday before anyone else
Tony Mora doesn’t do sales during the year. The only exception is Black Friday, and members of The Private Reserve get in first. Join us to be the first to know.
Why we only offer discounts once a year
At Tony Mora, each pair of boots is a piece of handcrafted engineering, hand-stitched in Mallorca using the GoodYear Welted method. Our footwear does not expire; it improves with time.
Out of respect for our artisans and the quality of our leathers, we don’t take part in fast fashion or constant discounts. Once a year, on Black Friday, we reward the people who follow us
We created The Private Reserve for those who understand the difference between price and value.
What you get when you join The Private Reserve
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Get in 48 hours early. Black Friday opens first for the list, so you pick your size before anyone else.
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Priority on limited editions. When we launch a limited edition in exotic leather, the list can reserve it before it goes on sale.
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Made to Order launches: Priority to reserve new collections and limited editions of exotic leathers before they sell out.
Looking for a Tony Mora outlet?
We don’t have an outlet, online or in store.
We only offer discounts once a year, on Black Friday: last sizes, prototypes and archive models, available first to members of The Private Reserve. Join the list to be the first to know.
